Website Development

Sandler Software specializes in custom website development seattle, ecommerce, SEO, social media, email marketing, digital ads and Google AdWords management. Custom website allows you to have a website available for your product or your company exposed to the internet or your intranet. There are many differences between a custom website and a templated website.

Overall Design

  • Custom Design: With a custom web design it is created just for your business. Your website will be different from anyone other site out there. In a custom website development seattle design, elements like your logo, products and even services are used to design a layout that is 100% unique to you and can often play a role in clearly differentiate you in the marketplace.

  • Template: Templates are designed to offer a general look that can be used by anyone for anything. There is nothing worse than launching your new online identity only to come across another site that is the same as yours.

Search Engine Friendly

  • Custom Design: By hiring the right website development seattle design company, your new site will be constructed so it is search engine friendly. In fact, more than ever the background coding of your website plays a role in how the site is ranked and can help influence your success in the search engines.

  • Template: When you purchase or download a template, you really have no idea how it has been structured and coded behind the scenes. Many template place little to no importance on search engine optimization and require you to configure or install additional scripts or plugins to make them work.


  • Custom Design: A custom designed site is built from scratch with 100% full knowledge of the code and components required to make it function. This makes your site inherently more secure and also allows you to have peace of mind that if there is an issue, someone is available that knows how the site has been put together.

  • Template: When you purchase or download a template, you have no idea how the source code has been written. In fact, many of the “free” templates that are out there have hidden code in them that are used to either collect info or even to compromise your site.


  • Custom Design: During your initial website development seattle planning, you should develop a list of features you wish to have. By prioritizing this list of website features, you have the ability to accommodate for them in the future if your current budget doesn’t allow all the features to be implemented from the start.

  • Template: With templates, what you see is what you get. Often you are required to work within a box and you must use certain features or the template won’t work. If you require additional features, you often need to try and add them to the template at great cost, if it can been done at all.

Custom website development seattle can also lead to custom software development new york. This is for those clientel who have a middle/backend engine that does data processing on all different levels coming in from different sources such as a public website or external API's exposed for consumption or even from internal bespoke software development company new york within the organization.